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Banks and other financial companies trying to reach young adults can pick up some ideas from rock promoters. That's what a Broadway show called "Spring Awakening" did when it provided an insert in the program instructing audience members to text message their phone numbers and e-mail addresses during intermission. Respondents received a ring tone and video wallpaper from the show, and a chance to go backstage after the show to meet the cast. Promoters got contact info and the chance to generate buzz. Why couldn't a savvy local bank do something similar with a local band?