Online video stories for small businesses

Engagement is the goal of most marketing applications of Web 2.0. Visa USA, working with Microsoft, has developed its Business Breakthrough site for small business clients that engages them through case studies--on video. These short videos demonstrate how a Visa-provided business advisor has helped a small business improve one of several aspects of their business, including marketing, fionancial management and team building. To make the site even more interactive, there is a contest where any small business can win a customized consultation with a small business expert and $10,000 to implement the suggestions.