Below is the outline for our forthcoming pre-conference workshop on Social Networks, Blogging, Podcasting and More: How Financial Marketers Are Using Web 2.0 Techniques. We welcome your comments and questions prior to our event on October 14. If you would like more information about the conference, please see the link alongside.
The moderator and speakers will offer a brief presentation. The rest of the session will be devoted to floor discussion with Q&A. Please let us know through this blog if there are any topics you would particularly like us to cover.
Moderator: Evelyn Ehrlich, President, EC Communications, Author, The Financial Services Marketing Handbook
Web 2.0
- What is it? Definitions
- What are some of the elements of Web 2.0?:
- User-generated content: Blogs, wikis, RSS feeds, social networking sites
- Why is Web 2.0 important? What are the benefits?
- What are the risks?
- Who¹s doing web 2.0? Who¹s doing it well?
- How can you get started?
- What¹s coming in Web 3.0?
Gary Jackson, Head of Financial Services Media Southeast, Google
Evolution in Financial Services to Web 2.0 and beyond
Who is doing what --- some examples: financial and non-financial:
• Blogs
• Social networking sites
• You Tube video contest
• RSS feeds
• Gadgets/Widgets
Why should advertisers care about Web 2.0 tools
Key "lessons learned" for Web 2.0 participation (key takeways)
Eric Lucero, Vice President, Creative Strategies, Umpqua Bank
Social networking on and off the net
Attracting new business customers - Umpqua Bank MainStreet Overview
Social Networking for small business customers
Umpqua's Local Space Umpqua LocalSpace
Umpqua's promotion of MainStreet
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