This blog is designed for those who market for or market to the financial services industry. Please feel free to post articles, thoughts, or questions related to this topic. In preparation for the Financial Services Marketing conference in Phoenix in October 2007, the topic for the next few months will be how financial marketers are using or can use interactive online media to meet their marketing goals.
If you have signed up for the FSM conference (or are planning to), please leave a comment so that we can all "meet" in advance.
2 comments:
Our CU uses quarterly Credit Bureau data to segment, pre-approve and target certain types of members for various products. We then use mailers and web banners on our Online Banking product to make the offers.
Thanks, Fred. I'm finding that CU's are ahead of the curve in using all kinds of marketing tools, though not so much new media. Can the banners be customized by segment?
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